The text logo consists of the type style of the company or brand name. Standard styles as well as exclusive, individually designed styles are equally acceptable. The type style can differ in symbol register (upper / lower case), character and word spacing, color palette, etc. Example of a text logo:
This logo consists of a graphic symbol — a corporate logo. Such graphics can be based on something entirely abstract, or an association, or a real drawing, or their combination. Example of a logo as a graphic symbol:
The third type of logos is a symbiotic relationship of the graphical corporate logo and its textual representation. Example:
The first officially registered logo is said to be the trademark of the brewing company «Bass», which was a text inscription combined with a red triangle.
It happened on January 1st in 1876 in the headquarters of the British Patent Office. As the legend goes, the representatives of that company had spent the night of New Year’s Eve keeping watch by the doors of the Patent Office so that the next day, they could be the ones to receive the coveted registry number 1. How much truth there is in that story, difficult to say; however, «Bass» brewery would go on to become one of the largest in the world, while beer with its logo would forever make history through the paintings of the great Édouard Manet and Pablo Picasso, who added the beer bottles with the legendary red triangle to their paintings.